A few days ago we shot the exhibition of issues 1 to 31 of Self Service magazine, from 1995 to now, in the gorgeous Idea Books store that popped in the front room of Saint Martins Lane Hotel.

The selection is presented using Lars Frideen’s 15° shelves system which is working as a jewel box for the vintage issues of one of the best fashion magazines ever.

DesignMarketo has been commisionned by Idea Books for their popup bookshop, for which they worked with designer Lars Frideen, presenting his Coffee Table, Cactus Shelf, 15° degree Shelves, Sundial Stool and 10° Chair, part of “The Flatpack Le Plus Cool”.

DesignMarketo at Idea Books popup bookshop – with Lars Frideen.
45 St Martin’s Lane – London WC2N 4
closest tube station: Leicester Square
The Pop-Up Shop is open seven days a week, 11am to 7pm – only until the end of February.