A few days ago we shot the exhibition of issues 1 to 31 of Self Service magazine, from 1995 to now, in the gorgeous Idea Books store that popped in the front room of Saint Martins Lane Hotel.

The selection is presented using Lars Frideen’s 15° shelves system which is working as a jewel box for the vintage issues of one of the best fashion magazines ever.

DesignMarketo has been commisionned by Idea Books for their popup bookshop, for which they worked with designer Lars Frideen, presenting his Coffee Table, Cactus Shelf, 15° degree Shelves, Sundial Stool and 10° Chair, part of “The Flatpack Le Plus Cool”.

DesignMarketo at Idea Books popup bookshop – with Lars Frideen.
45 St Martin’s Lane – London WC2N 4
closest tube station: Leicester Square
The Pop-Up Shop is open seven days a week, 11am to 7pm – only until the end of February.

We’ve been commissioned to shoot DesignMarketo‘s  third collection, presented  during the London Design Festival 2009, among which was Lars Frideen’s amazing work.

Part of this are the 360 degree shelf and the 10 degree chair, both coming in a flat pack and to be simply assembled/disassembled by sliding and (un-)interlocking the parts together. Elements are easily connectable to their twin, augmenting the possible combinations and uses.